|Postcards, Low Cost and High Return
by Christopher Ross
There is a simply way to generate sales leads, often overlooked by web site owners. It’s called direct mail postcard marketing and it’s your key to success.
Postcards offer five unique benefits over other forms of advertising, isn’t it time you took at look?
Results Driven Marketing
Postcards are easy to use, there are no complicated techniques needed you simply have them printed, mail them out and you’ll get results with a few days.
Including a redeemable offer on the postcard will make it even easier for you to track the results.
Control Your Marketing
If you place an ad in your local newspaper, how many people will it attract? Too many? Too few? Exactly, there is no way to know.
With postcard marketing, you can conduct small sample mailings to a fraction of your audience, if the results are too high per hundred mailers, cut back, if the results are too low, increase your mail outs.
Postcards don’t Spoil
Run an ad and it’s over in a couple days but postcards keep forever, you can use them in mail outs, at trade shows, as leave behinds, clients reminders, Point of Sale marketing, even in invoice envelopes. Unlike other forms of advertising, you’ll never waste a single postcard!
Maximize Your Message
Prospects may not be interested in your message but they have to see it! Unlike other marking, there are no envelopes to open and nobody has to turn to a specific page. Even if they toss it out within seconds of receiving it, the full color ad is already in their hands.
What other types of marketing can offer that?
Christopher Ross, UE is a freelance designer and owner
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